TIDL Sport | Macek Design

TIDL Sport

Objective

Drive retail sales and digital engagement while building TIDL's brand equity.

Growth Challenge

Despite many early-on successes in building the TIDL brand - namely a partnership with Connor McGregor - new approaches were necessary to continue driving growth. Focus areas included better articulation of the key product benefit - pain relief - and a broader product positioning that would enable TIDL to reach the "everyday active consumer" struggling with pain. In addition, dedicated marketing activations to support expanding retail distribution were identified as a top priority.

Client // TIDL Sport

Role // VP of Creative

TIDL works through a combination of cryo-therapy and novel plant science. TIDL Sport Spray's unique delivery technology provides instant cooling relief and long-term recovery through 360 degree spray technology that reaches the entire body.

College Athletes as Influencers

While TIDL has a long history of working with UFC athletes, there was a desire to bring more levity and relatability to the brand's content and creative. Collegiate athletes were ideal brand partners, maintaining a high level of credibility while at the same time making the product feel accessible and relevant to anyone who struggles with pain.

NIL ATHLETES / SOCIAL ASSETS

DIVISION 1 SOCCER PLAYER

Chloe Spitler

DIVISION 1 FOOTBALL PLAYER

Devin Hightower

DIVISION 1/PRO FOOTBALL PLAYER

Ivan Pace Jr.

DIVISION 1 BASKETBALL PLAYER

Jillian Hayes

DIVISION 1 BASEBALL PLAYER

Paul Komistek

DIVISION 1 VOLLEYBALL PLAYER

Payton Frederick

DIVISION 1 SOCCER PLAYER

Robbie Burlew

DIVISION 1 SOCCER PLAYER

Simone Rivard-Roberts

TIDLSports_SimoneRivardRobert_Recovery_NoLogos_1080x1350.jpg

33%

33% increase in retail sales during the campaign timeframe.

Campaign Ethos

At 4:45am, the alarm goes off. It’s pitch black and perfectly quiet. Feet hit the floor first - then the pavement - finally making their way towards the hardwood of the court, the chill of the pool, or the crunch of the turf. Lights buzz on, whistles blow, and training begins. Every morning, thousands of dedicated college athletes follow this same routine - rise early, practice hard, and recover quickly.

Then wake up the next day…and do it all again. TIDL Sport, with its organically-cultivated, plantbased ingredients, enables the intense, repeated level of training that’s needed to unlock every athlete’s full potential. By targeting inflammation at its source, TIDL’s unique cryotherapy formulation goes beyond relief to promote real and lasting recovery FOR THOSE WHO RISE.

View All Projects