Sports Marketing
Objective
Drive awareness of BSB Sports.
Growth Challenge
With the NIL (Name Image Likeness) space still new, there is opportunity to help athletes establish, grow and expand their brand to new heights. The challenge is finding the balance between high-profile athletes, lesser known athletes and connecting them all with business opportunities.
Client // BSB Sports / Universities / Athletes
Role // VP of Creative
Athlete / Brand Opportunities
We help athletes across all sports to access, connect and navigate their NIL opportunities. We help brands grow by creating activations with our athletes. We help universities in recruitment, retention and revenue goals by expanding their footprint within the NIL space.
We create a set of core brand-building assets for each athlete, positioning them to refine and grow their personal brand within the NIL landscape. We work with each athlete to participate in photoshoots forming base assets that are used to create custom designs and video content.
PHOTOGRAPHY
DESIGN / SOCIAL ASSETS
SOCIAL ASSETS / STORY + REELS
We proactively pitch athletes to our network of brands for inclusion in NIL campaigns and endorsement opportunities. We also place an emphasis on educating and helping each athlete create their own brand. Through pitching, campaign creation and relationship building and many other avenues, we help athletes navigate the NIL space.
We manage and help athletes with the details so they can focus on their craft. We ensure compliance, deliverables, completion and vetting of all deals. From paperwork, off-limit deals to tax reporting, there is support end-to-end.
I've had the privilege of working with professional athletes in a variety of settings. From directing them in photoshoots, to sponsorship and relationship building, athletes have always been an exciting part of my professional journey.
PHOTOGRAPHY
DESIGN / SOCIAL ASSETS
SOCIAL ASSETS / STORY + REELS
