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ZENZ from Isotoner

Objective

Drive awareness and trial of Isotoner Zenz Lace-Ups.

Growth Challenge

With the launch of Zenz lace-ups, parent brand Isotoner identified a need to connect with - and learn from - a younger consumer.

Client // Isotoner (Zenz)

Role // VP of Creative

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Athletes are the experts when it comes to sore, stressed-outfeet, so we’ve partnered with

Shoppable IG Content

Given Isotoner’s focus on selling direct-to-consumer, our campaign leveraged Instagram’s newest shoppable features - such as product tags in athlete posts and Reels - to drive followers to the brand’s catalog and website.
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NIL ATHLETES / SOCIAL ASSETS

DIVISION 1 SOCCER PLAYER

Alexis Trammel

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DIVISION 1 LONG JUMPER

Austin Edwards

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DIVISION 1 VOLLEYBALL PLAYER

Emme Madden

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DIVISION 1 FOOTBALL PLAYER

Evan Prater

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DIVISION 1 BASKETBALL PLAYER

Jillian Hayes

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DIVISION 1 BASEBALL PLAYER

Kam Guidry

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DIVISION 1 SOCCER PLAYER

Roberto Burlew

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DIVISION 1 BASKETBALL PLAYER

Sam Vinson

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DIVISION 1 SOCCER PLAYER

Sofia Wilmes

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4,000+%

increase in social engagement during the campaign timeframe.
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Campaign Ethos

From full-body ice baths to self-inflating compression boots, athlete recovery is more important and more innovative than ever. But lost in the fog of the cryotherapy chamber is something quite simple - an athlete’s choice of footwear after a hard practice, a long tournament, or a grueling match. While athletes have always sought to gain an edge from their on-court gear and post-game therapies, providing their feet with comfort after periods of stress + strain is also important for achieving peak performance. Isotoner Zenz Lace-Ups offer extreme comfort, a virtually weightless wear, and soles made from Isotoner’s patented Everywear Technology, so they won’t compress over time. Plus, they’re machine washable and extremely versatile. Zenz, with their slipper-like comfort, make recovery wearable.

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