
ZENZ from Isotoner
Objective
Drive awareness and trial of Isotoner Zenz Lace-Ups.
Growth Challenge
With the launch of Zenz lace-ups, parent brand Isotoner identified a need to connect with - and learn from - a younger consumer.
Client // Isotoner (Zenz)
Role // VP of Creative





NIL ATHLETES / SOCIAL ASSETS
DIVISION 1 SOCCER PLAYER
Alexis Trammel



DIVISION 1 LONG JUMPER
Austin Edwards



DIVISION 1 VOLLEYBALL PLAYER
Emme Madden



DIVISION 1 FOOTBALL PLAYER
Evan Prater



DIVISION 1 BASKETBALL PLAYER
Jillian Hayes



DIVISION 1 BASEBALL PLAYER
Kam Guidry



DIVISION 1 SOCCER PLAYER
Roberto Burlew



DIVISION 1 BASKETBALL PLAYER
Sam Vinson



DIVISION 1 SOCCER PLAYER
Sofia Wilmes





Campaign Ethos
From full-body ice baths to self-inflating compression boots, athlete recovery is more important and more innovative than ever. But lost in the fog of the cryotherapy chamber is something quite simple - an athlete’s choice of footwear after a hard practice, a long tournament, or a grueling match. While athletes have always sought to gain an edge from their on-court gear and post-game therapies, providing their feet with comfort after periods of stress + strain is also important for achieving peak performance. Isotoner Zenz Lace-Ups offer extreme comfort, a virtually weightless wear, and soles made from Isotoner’s patented Everywear Technology, so they won’t compress over time. Plus, they’re machine washable and extremely versatile. Zenz, with their slipper-like comfort, make recovery wearable.













