All-Star Showcase
Overview
The Showcase featured two Baseball United All-Star teams playing a two-game series - the first-ever professional baseball games in the history of the region. Former stars from the New York Yankees, Los Angeles Dodgers, Boston Red Sox and more competed at Dubai International Stadium.
Creative Challenge
Build and evolve the Baseball United brand for a historic event in Dubai.
Client // Baseball United
Role // VP of Creative
United Uniforms
We built these uniforms from concept to completion focusing on the classic heritage of baseball uniforms while adding our own signature flare. By utilizing unique elements for the all-star showcase and the color palette of Baseball United (black, white and red) we created this one of a kind uniform, which will be featured in the Baseball Hall of Fame.
We created and set-up a photo shoot with key players to be used for promotional materials. I scouted and booked the location, set the itinerary, directed the players and helped lead our team during the shoot.
Social was one of many drivers in promoting the event. We created organic and paid content on multiple platforms both static and video.
We created traditional OOH (Out-of-Home) content like posters, wall-scapes and billboards, including the Giga 2.0 in Dubai.
The All-Star Showcase took place in the Dubai International Stadium. It is a well-known cricket stadium that was transformed into a baseball field for the event.
Some special requests were made to make this transformation even more historic. Clay was imported from the United States, silt from Pakistan and sand from the Liwa Desert.
Stadium artwork was created for both internal and external assets such as, but not limited to, tickets, lanyards, backdrops, parking, VIP, Diamond Club, Gold Club sections, sponsors, fanfest, press conference and multiple signage in and around the entire stadium.
Many videos were created to promote the showcase on multiple platforms. Below is one example.
Below is a collage of photographs that capture the showcase. Because let's be honest, sometimes pictures truly do say more than any words can.
