Scriptcycle
An intricate burst of energy and movement that brings to life the detail, accuracy, and distinction of digital depth mixed with human understanding.
The strategy behind the creative is precision. The idea of creating patterns symbolizing human habits and routines. We are all unique individually and benefit differently based on our health and wellness. The patterns represent the artistic side of personality. As we are all coded by DNA we bring in creative elements representing coding through technology - that burst of energy that comes to life with detail and accuracy. CSS, html and the use of brackets and symbols can be incorporated into the design creatively, joining them in a sense of harmony and intrigue.
Client // Scriptcycle
Role // VP of Creative / Concept creation / Creative lead
Scriptcycle Brand
The objective was to drive incremental volume from current and new retail partners.
My essential role was to come up and create the new brand look and feel. I led our creative team through ideation, brainstorms, sprints and helped pitch the creative vision to the client. They loved it and the new and improved Scriptcycle was born.
Primary Logo
The logo is comprised of a mark and split with two fonts. The first half is using a script, adding a unique personality to the brand. The second half is using a clean, tech, san-serif font representing innovation and stability.
Brand Mark
The brand mark is comprised of geometric shapes set at a 45°. It represents upward movement and positivity. The variety of shapes represent pills and the overlaps symbolize inclusivity and unity.
MOOD BOARD
COLOR PALETTE
ICONOGRAPHY
GRAPHIC ELEMENTS
PRECISION BARS
PRECISION PILL
Photography
Scriptcycle photography is filled with vibrancy and color. This pushes the boundaries and gives life to the visual pieces and promotes a sense of positivity.
The idea of creating patterns symbolizing human habits and routines.
We are all unique individually and benefit differently based on our health and wellness. The patterns represent the artistic side of personality.
PATTERNS
SEASONAL
SCRIPTCYCLE
Stop Motion/Animation
We wanted to give the brand a fun vibe. Stop motion and light-hearted music was the approach that we took and the client loved it.
We created a variety of videos, including a nod to some nostalgic gaming like Pac-man and Breakout.
Below are a few examples.
RETRO VIDEOS
SPY HUNTER
PONG
ARKANOID
STANDARD VIDEOS
BEHIND THE SCENES VIDEOS
Scriptcycle Cards
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SOCIAL MEDIA
GIFs
EXTRA FUN
PREVIOUS BRANDING
