CloudBlue
After years of investments and acquisitions, CloudBlue was created with the goal of building the world’s only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight.
Today, the platform operates in more than 45 countries and powers more than 200 of the world’s largest cloud marketplaces, managing more than 27 million enterprise cloud subscriptions valued at more than $1 billion in revenue.
Client // Ingram Micro Global Channel Division - now called CloudBlue
Role // Creative Director in conjunction with Ink Agency
The CloudBlue Brand
Starting on a blank white canvas with only an imagination, CloudBlue was born.
My involvement in creating this high-level, global brand was vast from brainstorming, conceptualizing, designing, overseeing, mentoring and quickly adapting to capture the essence of CloudBlue's influence across the globe.
ICONOGRAPHY
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full-scale image.
Spectrum placed on top with blending mode. Overlay, color or hard light.
Cropped to fit Spectrum size.
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Business is different now.
Ever faster and more fluid. New businesses are created overnight, while others pivot quickly to seize their competitive advantage. The undercurrent of all this change is the potential of technology and how it is constantly being redefined.
Our brand needed to sit, settle and then quickly expand to serve its worldwide audience. We needed a look and feel that would constantly stay relative.
Behind the Scenes
How do you capture "Hyper-fast, Hyper-smart and Hyper-easy?" While shooting on location in Los Angeles, Ca, the goal was to capture the essence of our brand through imagery.
We teamed up with Ink Agency and brought our vision to life.
Born of more than $500 million in continuing investment over three years by Ingram Micro, CloudBlue has become the Cloud Commerce Engine for change agents to move business ideas from whiteboard to reality, fast. CloudBlue is the only cloud platform that accelerates digital commerce for any business, and any business model, through hyper-efficiency, hyper-scalability and hyper-simplicity.
Anything-as-a-Service
CloudBlue went from an idea to being globally recognized in a blink of an eye. On a creative scale, we were pumping out international content so quickly just to keep up with demand.
