Baseball United
Growth Challenge
The goal is to build the first-ever professional baseball league in the Middle East and South Asia. While this region is the epicenter of "bat and ball" sports, the team needed an end-to-end business and brand creation solution. Baseball United has the vision to transport America's Pastime to a part of the world that has yet to fully experience it.
Objective
Build the Baseball United business and brand.
Client // Baseball United
Role // Sr. VP of Creative
Baseball United is the first-ever professional baseball league created to serve South Asia and the Middle East.
Inspire one billion new fans to fall in love with baseball.
BASEBALL UNITED / FRANCHISES
In the heart of Mumbai, where the rhythm of the city pulses through the veins of its people, lies a spirit of determination and resilience that is unmatched. This spirit is embodied by the cobra, a creature revered for its strength, agility, and resolve. The cobra and Mumbai are one and the same, each possessing a raw, unbridled energy that cannot be tamed. They are a perfect match, a reflection of the city’s unrelenting spirit and the cobra’s unwavering tenacity.
INDIA'S FIRST-EVER PROFESSIONAL BASEBALL TEAM.
BASEBALL UNITED / FRANCHISES
At the southern tip of the nation, nestled between the salt of the sea and the soil of our settlers, Karachi stands tall. A land that’s been travelled for millennia, admired for centuries, and elevated for decades, Karachi courageously crowns both old and new. It’s both regal and real, a frenetic symphony of growth, resilience, and possibility. And, through the strength of its people, it reigns - presiding over a nation that’s built for something bigger. This is the home of leaders and guides. This is the throne of the Monarchs.
PAKISTAN'S FIRST-EVER PROFESSIONAL BASEBALL TEAM.
BASEBALL UNITED / FRANCHISES
Deep in the heart of the desert, you can hear its call. For centuries, the Arabian Wolf protected this terrain, guarding its history while guiding its growth. Purposefully adapted and intentionally placed, every part of the Wolf shifted with the sands. It not only embraced its environment - it became it. Strong yet agile. Beautiful yet bold. Assertive yet open. What it lacks in size it makes up in stature. An emblem of both guile and grace.
This is Dubai. The scent of the wild, mixed with the sensation of wonder. An eye for potential, and a vision for conquest, this city - like the Wolf - emerged from the dunes. Elegant and loyal, it lifts with every move. Confident and sharp, it rises with every step. Fierce and wise, it summons with every stride. Dubai. A presence that carries over distance. And a howl that echos across the world.
DUBAI'S FIRST-EVER PROFESSIONAL BASEBALL TEAM.
BASEBALL UNITED / FRANCHISES
Soaring with gravity and grace, the Falcon is excellence personified. The ultimate bird of prey. A sight that’s captivated onlookers for centuries with its ability to blend the ends - speed and force, intelligence and intuition, focus and fringe. A trusted hunter and a celestial confidante, the Falcon navigates the winds with precision and calm.
This command of sphere and space has made the Falcon one of the region’s most prized companions, and the enduring symbol of Abu Dhabi. Both share a symphony of traits that work together to inspire achievement and unlock invention. An elegant reminder that strength need not sacrifice beauty, and that vision must not lose tradition. Abu Dhabi and the Falcons, together, a majestic beacon that welcome all challenges with both power and poise.
ABU DHABI'S FIRST-EVER PROFESSIONAL BASEBALL TEAM.
