BRAV8
Objective
Drive awareness, trial and loyalty among gen-z and millennial consumers.
Strategies
• Focus on earned + owned
Create campaign activation that leverages V8's social channels, generates consumer engagement and unlocks opportunities for positive PR.
• Drive cultural relevancy
Connect campaign messaging to broader cultural themes and stronger societal conversations to help drive campaign virality and reinforce brand authenticity.
• Activate new tribe of influencers
Seize opportunity to enroll collegiate-level athletes for a first-of-its-kind campaign in order to reach and engage younger V8 consumers in a meaningful and cost-effective way.
Client // Campbell's V8
Role // VP of Creative
Creative Direction
BRAV8 is an anthem. It's a celebration of women from all walks of life. From the mother who takes care of her child, to the woman who documents injustice. It's courage in the face of fear. It's the woman who struggles with her self-image, to the athlete that pushes herself to succeed. It's the strength to do what is right, even when it feels difficult.
This campaign call upon the brave. We are all brave and we all have a story. This campaign is a cheer for all to share your story of who you feel deserves to be recognized as BRAV8.
V8 SOCIAL POSTS
V8 SOCIAL STORIES
NIL EXECUTION
